Faunus Plant
Faunus Plant is a family-owned producer of natural remedies from the Apuseni Mountains. As they transitioned from local markets to national distribution, they needed an identity that balanced their artisanal heritage with the rigorous standards of the pharmaceutical industry.
We developed a comprehensive brand architecture designed for high-volume SKUs. The system uses a strict typographic hierarchy and color-coded grid to organize a diverse portfolio of over 100 products. The resulting identity bridges the gap between traditional herbalism and modern health science, providing a professional and unified shelf presence.
Info
Faunus Plant
2013-present
health & natural remedies
brand identity design, packaging design, ui/ux
For the hydroalcoholic extracts, we implemented a modular grid to handle technical information. The design ensures legibility and a consistent apothecary aesthetic across the tincture line.
We extended the visual system to the supplement and cosmetic lines. Using refined finishes and updated layouts, we ensured these categories feel premium while remaining part of the core brand architecture.
The packaging was designed to perform in an e-commerce environment. From digital thumbnails to physical shipping materials, the brand remains consistent throughout the entire online-to-offline journey.
