Liberty Technology Park
Liberty Technology Park was developed in Cluj-Napoca by Frieburg Capital as a modern business hub for technology and R&D companies. We were brought in at the early development stage to create the identity and the full communication system for the project. As the first resident on site, we designed the visual language, signage, and digital presence while the construction was underway. Our work supported the leasing process until the entire surface of the park was fully rented.
The identity is built on a modular grid system that reflects the industrial origins of the site and the flexible configuration of the office buildings. This visual structure extends into signage, wayfinding, corporate materials, and digital platforms, providing a consistent experience for both tenants and visitors.
Info
Liberty Technology Park Cluj
2012-2016
real estate development and office leasing
brand identity design, stationery, social media, signage and wayfinding, digital design
A modular signage and wayfinding system. The identity’s grid was translated into directional and informational signage across buildings and circulation paths, ensuring clarity for tenants and visitors throughout the park.
Corporate and digital communication. The visual language extends into collaterals and the website, supporting leasing, tenant onboarding, and ongoing communication for the development.
