Erda Fertil

Erda Fertil is a line of organic fertilizers produced in Romania. The previous name and packaging system were outdated and no longer competitive in the market.

Edelstein Group commissioned us to develop a new identity and packaging system that would reposition the product and improve clarity at shelf. The brand needed to communicate technical credibility while remaining accessible to everyday consumers. We designed a visual language that combines agronomic precision with a natural, material-driven aesthetic — neutral palettes, structured layouts, and clear informational hierarchy. The result is a coherent brand architecture that scales across packaging, communication materials, and digital platforms.