RIA
RIA is an international software development company with a mission to be different and better. Their existing identity was outdated and contained visual elements that were easily misinterpreted. They needed a rebranding that would reflect their technical authority and people-first culture without losing their established recognition.
We redesigned the logo by shifting the iconic red dot from the “i” to the front of the wordmark. This strategic move eliminates previous visual ambiguity and transforms the dot into a digital prefix, referencing code syntax (like a file extension or domain). The result is a modern, tech-forward identity supported by a comprehensive brand book that defines their corporate and cultural voice.
Info
RIA
2020-2023
technology & IT services
rebranding, guidelines, employer branding, marketing materials, presentations, social media, digital
Daily essentials tools that speak: we selected the notebook specifically to stand out among standard corporate materials, turning a functional object into a statement piece. The mugs feature professional humor, subtly reinforcing the company’s different and better ethos in everyday office life.
Culture and events life at RIA: the brand system flexes to accommodate the company’s vibrant internal culture. From internship program materials to high-energy party posters and creative recruitment campaigns, the visual identity remains recognizable while adapting to the mood of the event.
Business suite corporate precision: for the external face of the company, we designed a suite of rigorous business materials. Presentations, documents, and official stationery utilize the digital prefix concept to maintain a sharp, authoritative look for global partners.
